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1. SME E-Business Services Customer Workflow Systems: Ethnographic client management

RSTO provide specialist workflow applications to support your web-based customers. Static online content and flat knowledge bases all too often fail the customer at the most important stage of the sale, adoption.

Successful adoption is the key to generating a return on your customer base investments.

The RSTO workflow applications are accepted as best-of breed in the EU market, being derived from government accredited systems. The workflow will provide your customers with pervasive and permanent support across all adoption areas. The customer enters a trust environment that engenders complete confidence in the adoption process and your solution.

This simplification of the adoption process supports rapid solution implementation enabling more of your customers to quickly and successfully adopt your services and start generating recurring revenues for your business. The workflow can be installed throughout your sales / support cycles and can be customised to address specific customer categories to maximise ROI.

All workflow applications are expert utilities developed from extensive market research. One of the major barriers to successful SME adoption of services is their inability to reconcile solution functionality with their business needs. In essence, the SME has a statement of requirement and vendors fail to translate the features and set-up processes of their services to meet this statement of requirement.

The considerable experience of RSTO with engaging the SME community through the Internet has allowed RSTO to profile the SME adoption process and simulate the diverse statement of requirements inherent in many marketplaces.

This profiling and simulation is based on ethnographic research techniques used by Microsoft, Nokia, IBM, HP and Motorola. The workflow application is derived from these ethnographic studies of SME adoption behaviour and the resultant adoption milestone and failure-point metrics that are revealed.

The workflow application is fully hosted by RSTO and can track and record hundreds of concurrent users through their adoption decisions and completed adoption stages. The system is completely configured to integrate with your own technology, brands and values.

The workflow can be customised according to user categories and supports multiple user experiences. The technology stack permits fast and scalable deployment for multiple user groups including customers, sales reps, support teams, management and solution partners.

The novel workflow platform removes the complexity of customer need mapping (statement of requirement), solution feature mapping, solution training and support, and solution parameter setting. Benefits include:

  • Lower support costs and increased customer satisfaction;
  • Accelerated adoption against realistic goals leading to successful post-implementation trading patterns;
  • Customer follows best-fit adoption path;
  • Increased use of product functionality and propensity to purchase value add services.
  • Low cost per user.

Example Workflow Screenshots:

Workflow Menu

Module Menu

eLearning - skills

eLearning - solutions

Further Learning

Workbook

Link to Workflow Menu Info
Link to Module Menu Info
Link to eLearning Skills Info
Link to eLearning Solutions Info
Link to Further Learning Info
Link to Workbook Info

To find out more please use the contact details on the right or click here

Workflow Menu Graphic

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