The average web user is becoming more sophisticated, demanding that the sites they use provide them with immediate and digestible information to inform their buying decisions.

Some market sectors have quickly evolved to offer comparison / diagnostic tools to their target customers: mortgages, credit-cards, loans, mobile phones. Services like Kelkoo ever more act as consumer gateways to the Internet, instantly comparing prices to lead purchasers to the best deals.

In a recent report the Internet research firm Forester concluded that: Portals will introduce comparison-shopping to a wider audience and win, while pure plays specialize their services. It is seen that Comparison-Shoppers are wealthy and experienced online purchasers and those companies that provide comparison services for them to use rapidly generate trust and loyalty in their brand.

RSTO have developed highly evolved comparison tools for exceedingly complex market sectors (UK electronic payments industry). These commissions were undertaken for the Department of Trade and Industry to create pricing transparency in an otherwise impenetrable market from the consumer point of view.

RSTO have proven research capabilities to define product mapping and comparison algorithms. Carefully crafted site content enforces accessibility for the consumer and then a staged comparison tool leads the consumer directly to products of relevance according to their own inputs and requirements.

RSTO are currently developing a comparison tool for the eCommerce sector covering hundreds of diverse products with divergent price structures, functionality and interoperability. Rich Internet Applications are being used to further refine the user experience and provide immediate visual comparison / filtering of products using key feature criteria revealed from detailed ethnographic research.

If you believe your industry and your service would benefit from a comparison portal then please get in touch with the experts.

To find out more please use the contact details on the right or click here

Example:
www.electronic-payments.co.uk